Nobody unboxes a speaker hoping to meet an interface. The best result the software can produce is music playing a minute after the box opens,

and no memory afterwards of how it got there.

Audiogum built smart audio software and licensed it to manufacturers, who each needed it to look like their own idea. Automotive and speakers. The same underlying product, a different logo on it every time, and a different opinion in 

every partner about what discovering 

music should feel like. 

Voice control was ours as well, 

built in house.

That makes the deliverable a structure rather than a screen.