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The problems I like most arrive half-formed. A product nobody has quite defined, a tight brief, and a room full of people who already have strong opinions about it. Ten years in, that's still the part I'd choose. You get to find the shape of the thing.
Product Design
Design Systems
AI / Prompt Design
User experience design
Design Leadership
About
I like simple, elegant solutions to complicated problems, and I like leaving a system behind rather than a screen.
A design system tells people what the answer is. Brand as code means the machine already knows. The colour rules, the tone, the banned words: not a document someone remembers to check, but something the tools already run on. Everyone starts on-brand instead of being corrected into it afterwards.
Most of my good ideas about work arrive when I'm nowhere near it. Halfway up a hill, or doing something with my hands that has no keyboard involved. The problem you're stuck on doesn't need more staring at. It needs you to leave the room and let it rearrange itself while you're not looking.
Connect with me to explore your project's potential.
CONTACT
contact@claudialoch.com
SOCIAL
Work
About
About
The problems I like most arrive half-formed. A product nobody has quite defined, a tight brief, and a room full of people who already have strong opinions about it. Ten years in, that's still the part I'd choose. You get to find the shape of the thing.
Product Design
Design Systems
AI / Prompt Design
User experience design
Design Leadership
About
I like simple, elegant solutions to complicated problems, and I like leaving a system behind rather than a screen.
A design system tells people what the answer is. Brand as code means the machine already knows. The colour rules, the tone, the banned words: not a document someone remembers to check, but something the tools already run on. Everyone starts on-brand instead of being corrected into it afterwards.
Most of my good ideas about work arrive when I'm nowhere near it. Halfway up a hill, or doing something with my hands that has no keyboard involved. The problem you're stuck on doesn't need more staring at. It needs you to leave the room and let it rearrange itself while you're not looking.
Connect with me to explore your project's potential.
CONTACT
contact@claudialoch.com
SOCIAL
About
The problems I like most arrive half-formed. A product nobody has quite defined, a tight brief, and a room full of people who already have strong opinions about it. Ten years in, that's still the part I'd choose. You get to find the shape of the thing.
Product Design
Design Systems
AI / Prompt Design
User experience design
Design Leadership
About
I like simple, elegant solutions to complicated problems, and I like leaving a system behind rather than a screen.
A design system tells people what the answer is. Brand as code means the machine already knows. The colour rules, the tone, the banned words: not a document someone remembers to check, but something the tools already run on. Everyone starts on-brand instead of being corrected into it afterwards.
Most of my good ideas about work arrive when I'm nowhere near it. Halfway up a hill, or doing something with my hands that has no keyboard involved. The problem you're stuck on doesn't need more staring at. It needs you to leave the room and let it rearrange itself while you're not looking.
Connect with me to explore your project's potential.
CONTACT
contact@claudialoch.com
SOCIAL